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0 comments • Brandon Jordan • July 29 2008 10:47PMThe value of using Virtual Tours
The Value of Using Virtual Tours
Imagine a home tour beginning with an agent profile, cutting to a sweeping
panorama of a gated community, and finally settling on shots of the home and its
interior. Augmented by voice, text, and additional links, the virtual home tour could
be the most significant visual marketing tool of all time. When compared to the onedimensional
and very expensive photos in local newspapers, a real-time tour online
is particularly attractive, especially when you can use advertising to drive people to
view the tours. Add phone technologies that call the agent directly from the buyer's
PC, and you have a compelling lead generation tool.
Most real estate professionals now use the virtual tour as a part of their marketing
strategy," observes J. L. Winn, vice president of marketing with VisualTour.com.
"Today's sellers want immediacy. Showing them how soon you can have their
property showcased on the Web can help capture the listing. Virtual tours are one of
the best ways to show eager buyers what you have that's new today," says Winn.
Why are virtual tours important, and what do they do?
They stick
Buyers usually look through many properties as part of a home search, so these
homes may blend together without some sort of memory aid. Virtual tours add
stickiness to the viewing by giving the buyer a simulated tour of the property.
They amplify
Complementing the textual descriptions written about a property, virtual tours
provide a visual help for the buyer, giving something to link the written facts with.
Virtual Tours also allow for professionally recorded text to combine with the tour,
maximizing the impact and using content to draw the buyer in!
They showcase
Online virtual tours are beautifully interactive: they allow viewers to scroll, zoom or
pause on a specific shot. Boasting 360° visibility, the tours give buyers a chance to
tour your home without leaving their computer. In a unique way, they show off your
home at its best.
They compete
Because virtual tours are growing increasingly popular in real estate advertising,
they're becoming more and more necessary. Think about it: if you were a little
interested in a home, what would tip you towards wanting to buy? A beautiful virtual
tour, complete with spoken descriptions, or one with no other information
whatsoever?
According to a Borrell Associates Home Seeker Survey 81% of U.S. Homebuyers use
the Internet and Virtual Tours as a resource when they are searching for a new
home, and only 35% attend Open Houses. Once your virtual tour has been created,
you have essentially created a round-the-clock online open house that buyers can
conveniently experience from their home or office computer.
Sitting in front of a computer while clicking and dragging the mouse, a buyer can
take in 360-degree views of houses and inspect rooms from corner to corner and
floor to ceiling, with descriptive text or audio accompanying them along the way.
Without leaving the room, a buyer now spends far less time viewing far more
choices. Buyers who don't use virtual tours spend an average of three times longer
with an agent before making a purchase decision.
While a virtual tour will never be a substitute for a personal walkthrough, it is an
essential first step for helping a buyer hone in on the listings that fit their needs and
taste. With a virtual tour, a buyer can very quickly determine if they are interested in
taking the next step of making an appointment to go out and visit a listing, which
saves your time and theirs.
Does this necessarily mean that your listings will sell faster if you use Virtual Tours?
Consider the benefits:
Have more informed clients. According to the California Association of Realtors,
the Average Internet Home Seeker spent 41 days searching online before contacting
an agent, while the average Traditional Home Seeker (who didn't use the Internet or
Virtual Tours), spent only 15 days searching before contacting an agent.
Spend one-third the time with Buyers before closing the sale. The earlier an
agent is brought into the home buying process, the more time the agent ends up
spending with that buyer before a purchase decision is reached. An average
Traditional Home Seeker will spend an average of 46 days consulting with an agent
before making a purchase, while an Average Internet Home Seeker will spend only
15 days.
Show half as many homes to each buyer. The same study revealed that the
average traditional homebuyer visited 14 homes with their agent, while the average
Internet homebuyer visited only 7 homes. In the end, 72% of Internet Home Buyers
found the home they ended up buying through an agent, compared with 63% of
traditional buyers.
By using Virtual tours and marketing your listings online, you may gain these
benefits:
• Get more leads
• Spend less time with each buyer
• Show less homes to each buyer
Virtual tours can help sell homes. Using them for every listing is a powerful way for
you to differentiate yourself from other agents in your area, and secure more
listings. Telling a prospective client that you will have a virtual tour of their listing
created and posted online is a strong incentive for them to list with you.
Including a virtual tour with every listing shows potential clients that you go above
and beyond your competitors that only post ‘front of house' photos on their websites
and in their print advertisements, and may entice them to think of you when it is
time to sell their home.
Sources:
http://realtytimes.com/rtpages/20010501_tours.htm
http://www.pewinternet.org/pdfs/PIP_Virtual_Tours_2006.pdf
http://www.realtor.org/rmomag.nsf/pages/techwatch200306091?OpenDocument
http://www.realtor.org/rmomag.NSF/pages/techwatch200507051?OpenDocument
1 comment • Brandon Jordan • July 27 2008 12:51AMEffects of Zillow and Trulia
users with how sales prices have been trending where it matters - in their county, city, ZIP code
and neighborhood.
While Trulia is neither run by agents nor brokers, and claims to make money through advertising
rather than lead generation, ultimately the twin pillars that comprise its belief system are not too
far afield from that of Zillow.com:
• Looking for a home shouldn't be a miserable experience
• Information should be made freely and easily available to everyone
Access to information certainly can help a homebuyer make an informed decision. But if it isn't the
right information, or could easily be misinterpreted - and comes without disclaimers - is access to
it still a good thing?
The National Community Reinvestment Coalition, a Washington, D.C. based non-profit organization
that promotes equal access to credit and capital for underserved communities, doesn't think so.
In a 12-page complaint against Zillow.com filed with the Federal Trade Commission in October
2006, it says Zillow's "mechanism is highly inaccurate and misleading to consumers." The NRC
also notes - citing its own audit - that Zillow's "zestimates" are "off the mark" more than twothirds
of the time.
While Zillow does disclose the accuracy rates for major markets where it values homes (for
example, in the New York metropolitan area) it notes that just 52 percent of its estimates are
within 10 percent of a home's selling price, one of its worst accuracy rates. In the Seattle area, 73
percent of the company's estimates are within 10 percent of a selling price.
David Berenbaum, an executive vice president at the NRC who revealed his home's appraisal was
undervalued by Zillow by more than $30,000 said, "We are concerned about consumers relying on
the inaccurate information and getting into a bad loan." He also said low-income homeowners
have been targeted by predatory lenders who utilize the inaccurate information on Zillow to justify
their lending practices.
Still, as a real estate professional you know full well that the buying and selling of homes can and
never will be "commoditized." While certainly the appraisal aspect of the transaction needs to be
taken into consideration by all parties, it remains only a single step on the protracted journey of
bringing buyer and seller together.
In spite of "sell your own home" type enterprises, most homeowners have neither the time nor the
wherewithal to handle marketing their homes and attracting buyers. Even in 2008, to give a
property the highest chance to be sold, most people would recommend listing it in the Multiple
Listing service, a service that requires the assistance of a real estate pro.
Information on appraisals and valuation may indeed help both buyer and seller to come to terms.
In fact, it may have the intended effect of arming the buyer with more negotiating power to lower
prices while also helping to ensure that a seller is realistic in their expectations. As a real estate
professional, however, you want to caution buyers and sellers alike that a website, - whether it's
Zillow.com, Trulia.com or something else entirely - no matter how comprehensive and "marketsensitive"
it appears to be, will likely always have its limitations and fine print.
This article is for informational purposes only. Please refer to each respective website for the Terms of Service. As with any content posting you should consult your own attorney as to any legal considerations that should be contemplated prior to participation.
0 comments • Brandon Jordan • July 27 2008 12:47AMZillow and Trulia are affecting the real estate industry
How Sites Such as Zillow and Trulia are Affecting the Real Estate Industry
It used to be that real estate sales associates were the only people who had the "inside scoop" on
properties. They could tell you what a house sold for, what the neighbor's house sold for,
estimated taxes, land size, year built, etc, etc. And most importantly, they knew the secret
formula for finding the value of a home. With the introduction of sites such as Zillow.com and
Trulia.com, those days are seemingly over, as almost any Joe Shmoe with access to a computer
can put himself in the driver's seat of real estate. Or can he? We will explore these two new
relatively newcomers to the Real Estate Industry below.
Zillow.com
homes in the United States. The brainchild of Richard Barton, who also founded Expedia.com a
decade ago, Zillow.com is built on a similar model. Expedia.com helped leapfrog travel agents by
giving consumers the same tools to book reservations that those agents had long controlled.
Zillow.com, in turn, offers property information that heretofore has been beyond the reach of
buyers and sellers alike, particularly those who, for whatever reason, decided against engaging a
real estate sales associate.
Practically speaking, buyers (or even sellers, for that matter), can go to www.zillow.com, type in
an address and receive an instant valuation of one or all homes on a street or neighborhood.
To extract that valuation, Zillow's software pores over public county records and other government
data on more than 60 million homes nationwide. It then uses a proprietary computer analysis to
come up with current values, which the company calls "zestimates." As found on their website,
"When our statisticians developed the model to determine home values, they explored how homes
in certain areas were similar (i.e., number of bedrooms and baths, and a myriad of other details)
and then looked at the relationships between actual sale prices and those home details. These
relationships form a pattern, and they used that pattern to develop a model to estimate a market
value for a home." So, one part public data such as assessors' records, one part actual sales data,
and a few parts speculation, create a zestimate. At one point, Zillow indicated their own
confidence level in individual zestimates by providing a range of stars, much like a movie review.
However, such guidance no longer exists.
A complementary but unaffiliated site to Zillow.com is Trulia.com, a real estate search engine that
helps buyers find homes for sale and provides real estate information at the local level. The site
claims that buyers, through information found on their site as part of its five-step process to
pinpoint specific zip codes and neighborhoods, can better understand real estate trends at the local
level. For example, a buyer will understand how a potential future home stacks up compared to
similar homes on the market, and similar homes that have recently sold. Additionally, it supplies
0 comments • Brandon Jordan • July 27 2008 12:44AM
Twitter as a Tool in the Industry
Twitter now changes all of that. It allows you to send text-based posts or micro-blogs (up to 140
characters, about a sentence long) to the Twitter website, multiple cell phones, IM services, or
Facebook. Twitter's technology now means that you can reach anyone that has a cell phone with
text messaging capability. These micro-blogs, or "Tweets" in Twitter lingo, opens up new
possibilities for real estate professionals.
For larger real estate companies and brokers, it allows you to communicate information in real time
via cell phone. Price and rate changes, new listings and sold properties in the market, or seminars,
meetings and events can now be disseminated to every member of the organization with one
message to any phone with text messaging capability. Team members can share tips and
information on activities and accomplishments all without the need for a smart phone.
But the individual real estate sale sassociate may benefit most by using Twitter. While individuals
within a real estate organization may each have a smart phone with Web and email capability,
many of your potential clients may not. The ability to communicate a drop in the asking price of a
property, or a new listing to multiple potential buyers instantly to their cell phone is a good way to
stay one step ahead of the competition. Plus, you can send an informational "Tweet" to clients with
a link to a website, article or event. A simple text message with a link to a newspaper article
describing plans for a new school in the community can pique a buyer's interest - and position you
as a knowledgeable and responsive sales associate that's constantly investigating the best possible
residence for their clients.
Making Twitter Work for You
To get started on Twitter, you can go directly to their website, www.twitter.com, to join and get
information on what Twitter is and does. However, the best source of information on how to use
Twitter as a marketing and informational tool comes from real estate professionals currently using
it. There are a number of sites, articles and blogs out there, but four of the best are:
• The WAV Group's article, "Twitterstate: Twitter for Real Estate Professionals"
(http://waves.wavgroup.com/twitterstate-twitter-for-real-estate-professionals )
• Union Street Media's blog, "Twitter for Real Estate or Business"
(http://www.unionstreetmedia.com/blog/twitter-for-real-estate-or-business/ )
• Daniel Rothamel's blogs on agentgenius.com, "Welcome to Social Media for Real Estate 101:
Twitter" (http://agentgenius.com/?p=239 ); and "I Wish More Real Estate Bloggers Would
Use Twitter" (http://agentgenius.com/?p=182 )
• Joel Burslem's article on future Of Real Estate.com, "Using Twitter to Listen to Your
Customers" (http://www.futureofrealestatemarketing.com/using-twitter-tolisten-to-yourcustomers )
•
Each of these offers useful insights, evaluations and tips on how Twitter can be used by real estate
professionals. Plus, the links included can provide additional valuable information on the uses of
social media and networking. Read what others in the real estate market are saying, and then
decide if Twitter can be a useful tool for communicating with your clients and peers. Before you
know it, posting your daily "Tweets" may become as much of a habit as checking the MLS listings.
This article is for informational purposes only. Please refer to each respective website for the Terms of Service. As with any content posting you should consult your own attorney as to any legal considerations that should be contemplated prior to participation.
0 comments • Brandon Jordan • July 27 2008 12:37AMStaying in Touch with Twitter
Staying in Touch with Twitter-
What's All the Buzz About?
One of the most important rules for success in the real estate market is maintaining effective
communication. As a real estate professional, it means finding the most useful tools that can help
you communicate more effectively and help generate leads and sales. It also means keeping a
watch on activity in the industry along with national, regional or neighborhood trends, and then
being able to react to those trends.
In past articles, we've talked about using the Internet to reach out to potential clients by creating
your own real estate Web log, or, as they're commonly known, blogs. Your real estate blog can
allow you to reach out to a wider customer base, position you as an expert in your market and
establish a relationship with potential clients long before you ever show a property in person. Now,
there's a new tool that's gaining popularity among real estate professionals called Twitter.
So what is Twitter? It's a free, Internet-based micro-blogging social network service that was
created in 2006 by the San Francisco-based company Obvious. Twitter is a type of instant
messaging application that allows you to send a near real-time text message to many people at the
same time. So what does all that mean, and what can it do for you? Let's break it down piece-bypiece.
Social Networking and Media
First, social networking on the Internet has been available for a number of years in a variety of
forms - all allowing the user to connect and network with hundreds or even thousands of people
from all around the world. The two largest and most well-known Web-based networks are MySpace
and Facebook. You can post profiles, blogs, photographs, drawings, music files and videos on these
networks, creating an interactive dialogue with any number of others that may share your
interests.
Another popular social networking service is Instant Messaging, or IM. The attraction of IM is that it
allows almost real-time text-based conversation, or chat, between two or more users over a
network. It differs from email because IM chat happens immediately in front of the user, and can
include a number of different participants.
All of the social networking options on the Web can be useful to real estate professionals as sales,
organizational and communications tools. However, one of the limitations of those networks is that
the target of your message must have a computer or an Internet-ready mobile device in order to
view your messaging.
0 comments • Brandon Jordan • July 27 2008 12:35AMColdwell Banker Advertising Campaign 2008
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Online marketing - an integral part of the Coldwell Banker® national advertising strategy. In addition to national television advertising, in 2008 we'll also execute a robust online advertising campaign. Our efforts will focus on web sites that are aligned with the various life events that prompt our target audience, to enter the real estate market.Given our target's affinity for home improvement projects, HGTV.com and our sponsorship of Designed to Sell continues to be an excellent fit for our brand. A co-branded sweepstakes will once again be a part of this online sponsorship package. Web banners and flyers will be available so that you can promote this sweepstakes to your existing clients and prospects. In order to connect with consumers who are planning for the birth of a child or have young children, the Coldwell Banker brand will also engage in an online sponsorship with Babycenter.com. As part of our sponsorship package, the Coldwell Banker will be the exclusive advertiser within the Baby Name section, the most highly trafficked area of the BabyCenter site. There's no doubt that MSN.com continues to be one of the most highly trafficked sites on the web. As a result, we'll continue to run our behavioral targeting banner ad program on this site. Behavioral targeting allows us to serve our banners to MSN users who have been identified as being interested in real estate information based on their web searching habits. This tactic is great for driving click through rates and qualified leads to local offices. In addition, throughout 2008, search engine marketing on Google, MSN, Yahoo and Ask will be an integral part of our online advertising program. |
0 comments • Brandon Jordan • July 27 2008 12:25AMOpen house listing go to the top
| Open House Listing Go to the Top! |
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An added benefit to adding your open house information to coldwellbanker.com is the free placement the property will receive on openhouse.com. This website, one of the Coldwell Banker listing distribution partners sites, provides additional visibility on the Web for all listings with open houses and virtual tours. This is more great news for sellers looking to maximize their property's exposure to potential buyers. Listings with open house information and virtual tours are automatically sent to openhouse.com with no additional effort on the part of the sales associate or the office administrator! Just post the information on coldwellbanker.com and it will appear on openhouse.com, and a variety of other sites. Click here for a complete list. If exposure for your listings and happy sellers are not enough, from June 1 through September 30, 2008, any listing with open house information on openhouse.com will automatically be entered for a chance to win a Dell Inspiron computer and/or a $5,000 grand prize. One computer will be awarded each month during the contest, with the grand prize of $5,000 awarded at the end of the contest! All you need to do is post your open house information on coldwellbanker.com to ensure your open house listings are properly posted to OpenHouse.com and conducted during the contest perio |
0 comments • Brandon Jordan • July 27 2008 12:17AMREALTOR Magazine
| REALTOR Magazine Wants You! |
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REALTOR magazine, published by NAR is looking for agent success stories to share with readers for a new feature and would love to speak with an agent from your company. We are looking for sales associates or selling brokers who have:
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0 comments • Brandon Jordan • July 27 2008 12:13AMColdwell Banker and HGTV 15 K makeover
Coldwell Banker® "$15,000 Makeover Money" Sweepstakes 2008
Complete Official Rules
NO PURCHASE OR LISTING NECESSARY TO ENTER OR WIN A PRIZE A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING
- How to Enter: NO PURCHASE OR LISTING NECESSARY. The Coldwell Banker® "$15,000 Makeover Money" Sweepstakes 2008 (the "Sweepstakes") begins at 9:00 a.m. (Eastern Time ["ET"]) on August 1, 2008, and ends at 5:00 p.m. ET on September 30, 2008. You may enter the Sweepstakes in any of the following ways: (i) online by visiting the Home & Garden Television ("HGTV") Website (www.hgtv.com) (the "Website"), fill in the online entry form and submit it in accordance with the on-screen directions; (ii) via mobile phone by dialing into [44881] and submitting the following code via text message: [CB] (limit one (1) online entry per valid email address or mobile entry per phone number, per eligible person per day); or (iii) via regular mail by hand printing your name, complete address and phone number (including area code) either on a postcard or on a separate piece of paper no larger than 8½ x 11 inches, and mailing the postcard or paper to: "Coldwell Banker® $15,000 Makeover Money Sweepstakes," P.O. Box 53552, Knoxville, Tennessee 37950. Entrants using U.S. mail may enter as often as they wish. Limit one (1) entry per outer mailing envelope. Mail-in entries must be postmarked by September 30, 2008, and received by October 7, 2008. Mechanically reproduced entries will not be accepted. Incorrect, illegible, and incomplete entries are void. If entering via mobile phone, your mobile phone must be capable of sending and receiving text messages to participate via this method. You will be charged the standard text message rates under your provider. See your wireless provider for pricing plan details. Online entries are deemed made by the authorized account holder of the e-mail address submitted at the time of entry. The "authorized account holder" is deemed the natural person who is assigned to an e-mail address by an Internet access provider, service provider or other online organization that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. All online and mobile entries must be received by 4:59:59 p.m. ET on September 30, 2008. These official rules are also available on the Website or by writing to: "Coldwell Banker® $15,000 Makeover Money Sweepstakes" - Rules Request, P.O. Box 53305, Knoxville, Tennessee 37950. All entries submitted become the sole property of Coldwell Banker Real Estate LLC ("Main Sponsor") and will not be returned.
When you enter at the Website, you may be asked to consent to receive promotional e-mails and reminders for upcoming Coldwell Banker promotions and information about the Coldwell Banker brand. Consenting to receive such e-mails is optional and does not have to be agreed to in order to be eligible to enter the Sweepstakes and does not improve your chances of winning. In the event you do consent to receive these e-mails, the use of such e-mails shall be subject to the privacy policy of Coldwell Banker Real Estate LLC, which is available at: http://www.coldwellbanker.com/home/policy. Coldwell Banker Real Estate LLC as the Main Sponsor and Scripps Networks, LLC d/b/a HGTV ("Sweepstakes Host") (collectively, the "Sweepstakes Entities") their respective affiliates, subsidiaries, parent corporations, and their respective officers, directors, shareholders, employees and agents, and any and all Internet servers and access provider(s) are not responsible for any of the following matters or issues: any incorrect or inaccurate entry information; human error; technical malfunctions; failures, omission, interruption, deletion, or defect of any telephone network, computer online systems, computer equipment, server providers, or software, including any injury or damage to participant's or any other person's computer relating to or resulting from participation in this Sweepstakes; inability to access the Website; theft, tampering, destruction, or unauthorized access to, or alteration of entries; transactions that are processed late or incorrectly or are incomplete or lost due to computer or electronic malfunction or traffic congestion on the Internet or at any website; printing or human or other errors; and any entries which are late, lost, incomplete, misdirected, stolen, mutilated, illegible or postage due, or any combination thereof. Proof of mailing, in person submission, or online submission is not considered proof of delivery or receipt. All entries become the property of Sweepstakes Entities and will not be returned. A purchase will not increase chance of winning. - Eligibility: To enter the Sweepstakes you must be a legal resident of the fifty (50) United States (other than a resident of the District of Columbia or New Jersey), and be 21 years of age or older. This Sweepstakes is void in District of Columbia, New Jersey, Puerto Rico, and where restricted or prohibited by law. The Sweepstakes, and any website pages and advertisements relating thereto, is intended for viewing only within the United States. Employees of Scripps Networks, LLC d/b/a HGTV, E.W. Scripps Company, Coldwell Banker LLC, Coldwell Banker Real Estate LLC, Realogy Corporation, their affiliated companies, brokers, agents, parents, subsidiaries, website developers and administrators, and advertising and promotion agencies, (collectively, "Sweepstakes Entities"), and their immediate families and members of their households, are not eligible to participate in this Sweepstakes. By participating, entrants agree to be bound by these Official Rules and Main Sponsor's and Sweepstakes Entities' decisions, which shall be final. Online entrants may also receive information from Main Sponsor regarding other promotional offers. By entering, all participants and/or entrants release the Sweepstakes Entities and their respective parent companies, subsidiaries, and affiliates, and their respective agents, advertising and promotion agencies, affiliated companies, sweepstakes partners and prize suppliers, and all of their respective affiliated companies, employees, officers, directors and shareholders, from and against all claims and damages arising in connection with each entrant's participation and/or entry in the Sweepstakes and/or their receipt or use of any prize awarded in this Sweepstakes. This Sweepstakes is governed by U.S. law and is subject to all federal, state and local laws and regulations.
- Drawing and Notification: The Grand Prize Winner will be selected in a random drawing from among all eligible entries on approximately October 20, 2008 by Ritway, Inc., an independent organization ("Sweepstakes Administrator"), and will be contacted either in person or by overnight courier and phone on or about within approximately seven (7) calendar days of the drawing. If a potential Grand Prize Winner cannot be not be reached within seven (7) calendar days from the first notification attempt, then such person shall be disqualified and an alternate winner will be selected. Administrator's decisions with respect to the Grand Prize Winner and other matters pertaining to the Sweepstakes shall be final. The odds of winning a prize depends upon the number of eligible entries received for the drawing.
- Prizes: One (1) Grand Prize Winner: One (1) Grand Prize Winner shall receive a cash prize of Fifteen Thousand United States Dollars ($15,000). Total value of Grand Prize: $15,000. The Grand Prize cannot be transferred or substituted except at Main Sponsor's sole discretion. Main Sponsor reserves the right to substitute a prize of equal or greater value if the Grand Prize cannot be awarded as described for any reason. All federal, state, and local taxes, if any, are the sole responsibility of the Grand Prize Winner.
- Prize Conditions: The potential Grand Prize Winner will be required to execute an Affidavit of Eligibility, a Liability Release and, except where prohibited by law, a Publicity Release ("Affidavit/Release"). Such documents must be returned by the date and/or time indicated within such documents. If the potential Grand Prize Winner fails to return such documents within that time, or if an entrant is found to be ineligible, or if he/she does not comply with the Official Rules, then the potential Grand Prize Winner will be disqualified and an alternate winner will be selected. If the Grand Prize or prize notifications are returned as undeliverable, this will result in disqualification and an alternate winner will be selected. Except where prohibited by law, the winner's entry and acceptance of the Grand Prize constitutes permission for the Sweepstakes Entities to use said winner's name, photograph, likeness, statements, biographical information, voice, and city and state address on a worldwide basis, and in all forms of media, in perpetuity, without further compensation except where prohibited by law.
- Limitations of Liability: Grand Prize Winner and entrants also agree to release, discharge, indemnify and hold harmless the Sweepstakes Entities, and each of their respective officers, directors, employees, representatives and agents from and against any claims, damages or liability due to any injuries, damages or losses to any person (including death) or property of any kind resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of the Grand Prize or participation in any Sweepstakes-related activity or participation in this Sweepstakes. Sweepstakes Entities are not responsible for lost, late, misdirected, undeliverable or incomplete on-line entries due to system errors, failures or any technical malfunctions which may limit an entrant's ability to participate. If for any reason this Sweepstakes is not capable of running as planned, including, but not limited to, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, or any other causes beyond the reasonable control of the Sweepstakes Entities which corrupt or affect the administration, security, fairness, integrity or proper conduct of the promotion, then the Sweepstakes Entities reserve the right at their sole discretion to cancel, terminate, modify or suspend the Sweepstakes. CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SWEEPSTAKES ENTITIES RESERVE THE RIGHT TO SEEK REMEDIES AND DAMAGES (INCLUDING ATTORNEY'S FEES) FROM ANY SUCH ENTRANT TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.
- Winner's List: To obtain the name of the Grand Prize Winner, (available after October 20, 2008) send a self-addressed stamped envelope to: "Coldwell Banker® $15,000 Makeover Money Sweepstakes" - Winners List, P.O. Box 53305, Knoxville, TN 37950. Requests received after November 10, 2008 will not be honored.
- Main Sponsor: Realogy Corporation and Coldwell Banker Real Estate LLC, 1 Campus Drive, Parsippany, NJ 07054.
- Sweepstakes Host: Scripps Networks, LLC d/b/a Home & Garden Television, 9721 Sherrill Boulevard, Knoxville, TN 37932.
- Sweepstakes Administrator: Ritway, Inc., 1463 E. Weisgarber Road, Knoxville, Tennessee 37909
0 comments • Brandon Jordan • July 27 2008 12:11AMContent © 2009 'Frequent Contributors'. Design © 2009 ActiveRain Corp.
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