Northwest Florida Realtor

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Coldwell Banker Beta testing this week

For just two days only, beginning today, October 27th and ending 6 PM Eastern October 28th: we're excited to present the test version of the new coldwellbanker.com "Beta" site! Click here to go directly to the site or type in http://beta.coldwellbanker.com/ in a web browser.

The site made its initial sneak peek debut two weeks ago at the Global Management Summit in Los Angeles, where it was met with a great deal of enthusiasm and excellent suggestions. As we work to incorporate some of these great ideas into the "Beta" launch, currently anticipated for early November, we would like to extend the testing phase to the entire network and are asking all of you to help test drive our new functionality.

Please navigate through the site and check out all of the new functionality, noting what you like and any suggestions for improvement. Please keep in mind that you are seeing a test version, which means that you can expect:

  1. Minor technical glitches
  2. Possibly slower speeds
  3. Lead forms that are able to be filled out, but don't actually send to the agent or brokerage
  4. Pop-ups indicating that some functionality has not yet been completed.

Please share any and all issues, as well as suggestions or questions, by using the comments form on the site in the upper right hand corner, which can be seen here:



What is a beta? A "beta" is simply a website that is functional but still being analyzed to work out any unforseen issues before its officially rolled out. By initially launching the site as a beta version, we will be able to show off this great new functionality, while at the same time still solicit feedback as we continue to build the final product. Again, the actual beta launch is expected for early November. For the next two days, you are seeing just a "test" version of the beta.

So when is the website expected to officially launch? The full site, which will replace the current coldwellbanker.com, is being launched in spring 2010 and offers consumers a comprehensive, upgraded resource that will completely enhance the home buying/selling process. 

What are the key features of the new site?
The most inventive aspects of the site are the groundbreaking property search tools that include:

·             A Google-like property search throughout the site

·             A keyword search, for more precise property results

·             Prominent video display on listings

·            "You May Also Like" feature suggests other relevant properties in the area that have the same features the homebuyer was looking for - very  similar to what Amazon.com does

·             BlueScape search, the first completely visual real estate search based on a homeowners preferences - similar to the popular Pandora.com music site


Combined with our other technology tools including the recent Coldwell Banker mobile application as well as the On Location YouTube channel, the new coldwellbanker.com is the next step in our brand becoming the undisputed real estate industry leader for technology.  We look forward to your feedback!

 

 System Requirements:
-          IE7.x and IE8.x (Windows XP, Vista)
-          Firefox 3.x (Windows XP, Vista and OS X)

© 2009 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated Except Offices Owned And Operated By NRT Incorporated.

 

This was the email sent out to everyone this week I found the site is something to look forward to it has grabbed ahold of the 2.0 marketing and offers everything you could want on sharing listings on all the top sites including Facebook,Twitter, and many more. I look forward to the site being up and running in 2010

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2 commentsBrandon Jordan • October 30 2009 12:26AM

Comments

not a huge fan of the design and layout. how did they decide on the design? any consumers brought in or focus groups? I'm sure that it can change alot in the next months and why it is beta.

This company just relaunched their site today. I like the design and seems very user friendly. Congrats to CB for always looking to improve and adapt.

twitter.com/darinpersinger

Posted by Darin Persinger (Productivity Junkies) 26 days ago

They were in beta to get feedback but I did like the new social network tools, I think it can help shape the large influence that Coldwell Banker brings to the arena.

Posted by Brandon Jordan (Coldwell Banker United Realtors) 17 days ago

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