Northwest Florida Realtor


Fannie Mae announced a new TV campaign is now the right time?

I have had multiple asset management companies pull their listings in the last two weeks they had for Fannie Mae and said they are unable to market.

The way I found out was always something like the following:

We have been recently notified by Fannie Mae that a potential title defect was found with regard to the above subject property. At this time we are required to place the file on HOLD, and Fannie Mae will place into Unable to Market status. We are only canceling the listing with you at this time; NOT the assignment.  

You will still continue to monitor the property until such time that the listing will be re-activated; this includes, weekly inspection, utilities, and ensuring that we are secured. The title defect is said to resolve in or around a three month timeframe or beyond at which time we will reinstate the listing agreement. Should anything change we will inform you promptly.  



Fannie Mae has announced the following advertising is ready to launch listed below emails went out this week to all listing brokers.


HomePath® Advertising Launches in Media across the Nation

This week, Fannie Mae launched the HomePath advertising campaign to promote the recently announced HomePath Buyer and Selling Agent Incentive. This integrated campaign designed to reach home buyers, includes online and print advertising over a four-week period beginning October 18 through November 15. A sample of the print ad is attached for your review.


Print Ad Campaign

Print ads will be featured in real estate magazines and newspapers in major markets across the nation including Atlanta, Chicago, Long Beach, Miami, Phoenix, Riverside, Dallas and Houston. Please check out the real estate section for one-quarter page ads in these major publications:

  • Atlanta Journal Constitution
  • Chicago Tribune
  • Los Angeles Times
  • The Miami Herald
  • The Dallas Morning News
  • Houston Chronicle
  • Press-Telegram (Long Beach, CA)
  • The Press Enterprise (Riverside, CA)
  • The Arizona Republic

Online Campaign

In conjunction with the print campaign in major publications, web banners are featured on the publications' web sites listed above. In addition, ads are placed on local and national real estate sites (i.e. Zillow,Trulia and Yahoo!) targeted by markets. Home buyers in designated markets can also learn about the incentive on Facebook.


Linked Documents: 

HomePath Ad - DFW.pdf

Storefront Tips.pdf

Brandon Jordan, Realtor,E-PRO,ERA American Real Estate

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Comment balloon 10 commentsBrandon Jordan • October 23 2010 10:31PM


Well in a lot of ways, it's just abusing the agents even more. We've been seeing more ridiculous rules to comply with along with lower commissions and now they stick you with an extra 3 months of upkeep, maintenance and utilities. Sounds like a heck of a deal!

Posted by Jeff Getman, Realty Executives (Realty Executives of Ravalli County) almost 10 years ago

It will be interesting to see how the public reacts to this add campaign.  What are your thought?

Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) almost 10 years ago

Interesting stuff but unfortunately I need clarification on your post .  Are you sharing advantages of homepath? Sorry to be the confused one here.

Posted by Stanley Stepak, Realtor - Avon Lake, Avon, Bay Village, Westlake, (Howard Hanna - Avon Lake, OH) almost 10 years ago

Hi, Brandon.

 Greetings from over here in Tallahassee this evening...

 I saw the HomePath Email to this effect but breezed over it.   Thanks for posting it.  

  Timing could not be worse... more Taxpayer $$ Money thrown down the drain.

My questions for companies with lots of REOs that have been yanked off the market, regarding  "three months to continue weekly inspection, utilities, and ensuring that we are secured".    Will you hold on to those REOs?  Will November 2 make any difference?  Will you await some Congressional or Judicial Action, or perhaps Mr. O will grant some sort of Blanket Pardon to everyone involved?



Posted by Fred Griffin Tallahassee Real Estate, Licensed Florida Real Estate Broker (Fred Griffin Real Estate) almost 10 years ago

Jeff I have to agree I dont think lowering commission's in this market this year was very wise I understand not wanting to spend taxpayer dollars and needing to watch every dime.

I have to say however that I don't think they won any showings by lowering the commission on Realtors who sell their properties and I would think carry cost of Fannie Mae owning the homes longer if there are less showings would cost way more than if there were more eager agents going after a good commission trying to help people find a good deal on Fannie Mae homes a win win for them.

To me it just appears one could view not only all that you stated with more to comply with per Fannie Mae at a lower commission but I would add that it appears to some that Fannie Mae lowered the commission it was to pay out to Realtors this year and spent the money on TV ad's while homes are being pulled off the market with the foreclosure freeze.

Posted by Brandon Jordan (ERA American Real Estate) almost 10 years ago

Joan I do think the public will look for Fannie Mae homes I am just wondering how long it will take to get these issues cleared so all Fannie Mae homes can be available for the public to have more choices in what to buy while still getting a good deal.

Posted by Brandon Jordan (ERA American Real Estate) almost 10 years ago

Stan yes this is advantages to buying a Fannie Mae home. I just question the need for the Advertising when there are so many homes that are being pulled off the market due to "title defect"

Posted by Brandon Jordan (ERA American Real Estate) almost 10 years ago

Fred it does also say within all the asset management emails that Fannie Mae would have the right to assign it to another asset management company. It is possible for you to service the listing for the 3 months without being able to sell or take offers and then turn around and have it go to another asset management company which could hand it to another Realtor.

Posted by Brandon Jordan (ERA American Real Estate) almost 10 years ago

Brandon I received the email as well, it should help boost sales of Fannie Mae properties we will have to wait and see. Sure hope so

Posted by Laura Filip, What can we do for you today? (Laura Filip Broker , Opening doors for All Seasons of Life ) almost 10 years ago

I am happy to say in our area most of the properties have been on able to be placed back on the market since the start of the year that were previously pulled due to the UTM.

Posted by Brandon Jordan (ERA American Real Estate) over 9 years ago

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