| 2008 Online Advertising Campaign | |||
 |
|||
|
|||
|
Online marketing - an integral part of the Coldwell Banker® national advertising strategy. In addition to national television advertising, in 2008 we'll also execute a robust online advertising campaign. Our efforts will focus on web sites that are aligned with the various life events that prompt our target audience, to enter the real estate market.Given our target's affinity for home improvement projects, HGTV.com and our sponsorship of Designed to Sell continues to be an excellent fit for our brand. A co-branded sweepstakes will once again be a part of this online sponsorship package. Web banners and flyers will be available so that you can promote this sweepstakes to your existing clients and prospects. In order to connect with consumers who are planning for the birth of a child or have young children, the Coldwell Banker brand will also engage in an online sponsorship with Babycenter.com. As part of our sponsorship package, the Coldwell Banker will be the exclusive advertiser within the Baby Name section, the most highly trafficked area of the BabyCenter site. There's no doubt that MSN.com continues to be one of the most highly trafficked sites on the web. As a result, we'll continue to run our behavioral targeting banner ad program on this site. Behavioral targeting allows us to serve our banners to MSN users who have been identified as being interested in real estate information based on their web searching habits. This tactic is great for driving click through rates and qualified leads to local offices. In addition, throughout 2008, search engine marketing on Google, MSN, Yahoo and Ask will be an integral part of our online advertising program. |
Add me to your Facebook
